Inside 2016 offer for Barilla pasta and you can sauce, a dad have enjoyable knowledge his baby to consume spaghetti into the the living room, focusing on gender norms as a result of fatherly gamble in place of motherly really works and cultivate. 46
Advertising possess normally found girls becoming even more passive and you can getting inside to cook, read, or gamble skirt-right up, when you find yourself boys have been productive and frequently external examining and you can taking chances.
The newest guys and you may boys was represented once the productive plus in new foreground, since the feminine enjoy merely supporting spots regarding records
Contained in this 2006 Britax ad, a little girl plays dress-upwards because green signifiers abound, strengthening mature gender norms in the women trends and you can passivity onto younger girls. 47